Advertising & Marketing

• Video/audio
• Pop up
• print 

brand or product 

Advertising & Marketing 

PG Tips - tea advert   (Audio/visual advert)

https://www.youtube.com/watch?v=BDTufObcYow

Olympics sponsored by cocacola    (Print advert)

Chanel - new product advert    (pop up/ billboard advert) 

https://personalproduct.wordpress.com/2012/02/26/advertising/chanel-makeup-billboard/

"Perfection has never been so simple"

"Perfection Lumiere" 

"Longwear flawless fluid makeup spf10"

CHANEL

I believe this advert does not break the ASA codes (advertising standards authority codes) because it is not harmful, misleading or offensive. 

However, I do think some people may believe that this billboard does break these codes.

The billboard states that "perfection has never been so simple" This is next to a close up of a models's side profile and on the other side, a chanel makeup product. This is effective advertising because it's implying that if you use that product, you will "simply" become "perfect". 

However, at the same time, it is also implying that the model's face is "perfection" which could be harmful and offensive to people who may look very different to that model. People with ligher or darker skintones, or differently proportioned faces, people with eating disorders and self-esteem issues, people with facial disfigurements and disabilities may find this offensive because they could compare themselves to this model who is represented as "perfection" and be offended as a result.