Advertising Campaign Audience

The target audience for this poster is a broad range; from nostalgic adults reminiscing over their childhood with lego, to children who still play with the toys, all the way to the regular cinema go-ers. 

The younger audience may view Emmet, a normal person on a poster as inspiration. They can learn from it that despite career choice, everyone is still valid and important. This could mean that they see more inspiration in their parents or other citizens, who are also most-likely not superhero's, and view everyone with equal importance.