Guardian and observer ownership

paywalls= you have to pay to get through the wall (to get to more info)
Guardian observer has no paywalls
They believe journalism should be accessible to anyone of any background (their ethos is equality, liberalism)
They want their content to be accessible to everyone
Open to anyone regardless of how much money they earn
Don't want people to feel like they cam't read the content
funded by contributors (weekly/monthly/annually) also ads in newspaper (People can fund however much they want to contribute
Advantage of them not having a paywall? all journalistic stories are accessible
Called the guardian, on sunday it's the observer (because traditionally the sunday newspaper used to always be more political.
ABC1 - middle class progressives (cultured people who like change)
About £1.60 for subscribers and £3.20 for non subscribers (?)

Why do audiences consume newspapers?

Newspapers are commonly owned by one specific person (millionaire) not conglomerate
commonly not for financial gain, more to spread their political opinions
Owners are not suppost to interfere with the political beliefs shown in the newspaper. Instead, they hire journalists with the same political beliefs as them.

Scott trust

Guardian is owned by scott trust
Does not affiliate with a specific political party (liberal newspaper) (liberal as in unbiased...NOT the party!!!

- Target audience middle class (middle class adverts e.g.. theatre, higher end shops)

- Inclusive of everyone

- Listen to audiences opinions on websites and put it in the newspaper

decline in print

newspapers are responding with online newspapers, social media apps (twitter, apps, Facebook, website etc...

convergence slide 8/9ish(?)

Promoting Media