Industry and audiences

Industry and audiences

Readership =  The  total number of people who read a publicatin 
circulation = The number of newspaper copies that are distributed to newsagents  and news stands on an average day. 

Which supermarket would give away copies of the observer for free? Waitrose and M&S (because it has mainly middle class audiences.) generally more broadsheet newspapers rather than tabloids. 
Tabloids are more likely to be in supermarkets like asda and lidl 



Newspaper targets different audiences
  • sports section - predominately targeting men, very masculine (written from male perspective)
  • news review section 
  • culturally driven audience (music, dance, comedic 
  • hard news mixed in with opinion pieces
  • Middle aged
Magazine in newspaper 'The observer magazine' (women target audience)
  • Wellbeing advice 
  • Advice on sex and relationships 
  • Fashion
  • Gardening
  • Cooking 

  1. Sports section (men) 
  2. observer mag (women) (sex and love advice, gardening, cooking etc..)
  3. Cultural consumers /culture section (dance, theatre, classical music etc...) 
  4. Hard news section (hungry news readers) (politics and hard new






-Make the audience feel cared for
-Audience feels like it's a quality tool for learning information.


1)What are the KEY WORDS used to describe readers?

2)What are the connotations of these words?
3)Write a statement which describes the Guardian or Observer reader. You could include what you learned last lesson. 
     
        The typical reader of the Guardian or Observer would be middle to upper class and have had a stable income, education and upbringing, they'll also believe in aspects of liberalism. (middle class progressives). Some of the readers most likely are interested in, or a part of more rarified cultural communities such as musical theatre, classical music and dance. 



Print & Online readers are sold to advertisers as affluent, culture, food and drink lovers and progressives



All the lifesytle article titles are written in a pink typography. The colour pink targets the female audience. Pink is stereotypically appeals to women. 
The long shot of the restaurant for the noodle bar article targets not only a middle to upper class audience who can afford to go to restaurants, but also cultural consumers who are interested in food. It also appeals to people of ethnic minorities, as this long shot of a noodle restaurant targets an east asian audience. v
The large mid shot/over the shoulder shot of two women talking over coffee appeals to the female audience through self identification. The women who look at this image can feel like they relate to the women having a talk, as the image of them talking over coffee is a relatable setting for the majority of females. Or rather, women are stereotypically known for chatting a lot with other female friends, and going out to coffee shops.  Image looks gossipy. 


Questions on this will be either representation or media language. 

Representation
Article talking about bullying, with image of females. The story seems quite emotional which links with the stereotype that females are emotional and 'weak' to things like bullying.  

Stereotypical, antistereotyical, dominant, subdominant? 








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