Online, social and participatory media

Online, social and participatory media

convergence = merge different products into one device (eg. phones can replace newspapers, camera's etc...)

Ways physical print of the guardian is funded = physical money (£3.20), donates and .....
Online version can make much more through advertisements?

Ways physical print of the guardian is funded = physical money (£3.20), donates and .....
Online version can make much more through advertisements?

stag party- men

sport section- men are predominantly read by men, sport lovers

There's an advertisement for a stag du because it's targeted for men

Lifestyle section is advertising gummy/ healthy drink

The target audience is adults, predominantly female

Globe theatre shakespeare play advert

In culture section because the advert is tailored for the specific audience that reads the culture section

• You can have a bigger advertisement in a print copy; because online, the advertiser is given limited space, whereas on a print copy, there's far more space available. 
• Print copies are paid more by advertisers because of the fact that they have much more space available. 

1) ways newspapers are funded (slide 9 onwards) 

1. Contributors/ donations
2. member - constant contributor (maintain loyalty to the newspaper) (for loyal readers)
3. Subscription (you actually get something (content)) (this is offered)                                             [Monthly subscription via kindle / apps / daily news delivered to phone] (gets you weekly/ monthly/ daily content? what content?) 
4. Cross promotion
5. Events 
6. Product sales
7. Online advertising
8. Buy physical copy (£3.20)

2) - They can fund so much online on the website with advertisement, general subscriptions, kindle subscriptions and donations

- More content easily accessible online

- Less print in circulation

- Advertising space is more prominent online   

- Include the term convergence

Online advertisers are fair more prominent because online news is far more accessible 

 (It's more accessible because world is becoming more digital. It's far more accessible and convenient for someone to look at the news on any of the 7(ish) digital forms (kindle, phone, computer, tv, iPad, android, iPhone etc... This is far more accessible than going out to the shop to physically buy a newspaper. we now have the option of instant gratification. 

This is why theres convergence 

Wifi and 4g everywhere nowadays provides convergence 

Is the birth of online news positive or negative?

news company's get more revenue

more accessible to mass audiences

people lose jobs (less journalists are needed

fake news