Audience Interpretation

Audience Interpretation

Website 

• detailed description
• Appeal to news hungry audience 
• Involve the reader, direct address and "we" (uses and grats, social identification) 

twitter 

• header of story and a link
• More political language, longer words, extended vocabulary (twitters older target audience often using the play form for political debates  
• Involve the reader, direct address and "we" (uses and grats, social identification) 

Instagram

• doesn't even show heading for articles
• Quote
• Video's 
• More colour 
• Involve the reader, direct address and "we" (uses and grats, social identification) 

Active and passive audiences 

• Passive audiences often read print newspapers. They often just accept the messages and opinions presented. This is also because people who read print news often repurchase the same newspaper, which will most likely present opinions on a consistent place on the political spectrum, leaving no room for the readers to question where their personal political opinions lie. 
• The news can be accessed on many technological devices, including mobile phones, iPads and kindles. this means that the same story is often repeated a lot with different wording. This allows for a more active audience, as they're exposed to a diverse range of political opinions. 

Online news and regulation 

• Online news is not regulated, unless a newspaper's online site actively signs up to the regulator 
• However,comments that are racist, homophobic etc... are often removed, and other people can report comment.  
• Only print editions are regulated 
• This is so that fake news is prevented 

Clickbait 

• Clickbait is partly fake news 
• Tends to be much more celebrity focused 

Contexts 

Contemporary News 

Changing gender roles

sexualities

multiculturalism

celeb culture

consumerism 

Historical news comparison

• No female journalists apart from thatcher (because she was prime minister)
• Homosexuality was not accepted and definitely not shown in the media. 
• People didn't have disposable income in the past (around 60's and beforehand)- they only bought what was completely necessary, and wouldn't buy things unless it was necessary for their survival. They lacked endeavouring in luxuries.