Keywords

•       Convergence­­­

Media convergence is the joining, or ''converging,'' of distinct technologies into one – watching TV, playing games, taking photos all on one device a smartphone.

•       Brand image

-The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience so that they can remain loyal to it.

-The 'image' or reputation a brand has designed itself to have 

•       Franchise

A media franchise is a collection of related media

•       Loyalty

Being a loyal customer/consumer of a media product 

•       Marketing

-The action or business of promoting and selling products or services, including market research and advertising.

-How and where a brand or product decides to appear in the market 

•       Diversification

When media is achieved across multiple platforms – media is DIVERSIFIED. Magazine to website to social media etc.

•       Globalisation

The process whereby institutions increasingly operate on a worldwide scale

•       Synergy

This is when different companies work together to promote a range of related products.
Two companies work together to form a product that couldn’t be achieved on its own.