Advertising Champaign Contexts

Advertising Champaign Contexts 

Capitalism

An economic and political system in which a countries trade and industry are controlled by private owners  profit, rather than for the state. 

Capitalism: (THIS IS JUST FOR CONTEXT – REMEMBER YOU ARE APPYLING THESE CONTEXTS TO THE SET PROUCTS) An economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.

Lego Movie : Lord Business (villain) is the President of Lego Land, who presides over a dictatorial state. His regime creates virtually everything in the Lego society and he uses televised broadcasts to inform his citizens (with a friendly grin on his face) that they’ll be executed if they disobey. He controls a secret police, who is charged with torturing dissidents and rebels.

Set product: This is reflected in one of the film’s posters. 

Lord Business is towering over the other Lego figures, who are 

running away from him hysterically. He has complete control

as the ‘evil’ characters whom he is in charge of are creating 

Mass hysteria and destroying the city.

Reflects society: As America is a capitalist society, The Lego Movie 

Poster reflects this and the time when it was produced. 

Lord Business is a symbol of austerity. In 2014 there were difficult 

economic conditions created by government measures to reduce public

expenditure (pay cuts, property cuts) due to the economic slump and 

world wide recession that began 2008. 

How were this products (posters and trailer) distributed/circulated/accessible to the target audience? Do some research and provide 2 examples of each: on what platform?

• Posters on billboards
• TV advert during ad breaks (ITV?) 
• Posters on buses 
• TV advert on social media e.g.. youtube Instagram
• Lego movie twitter tweeting trailer