Video games

Extracts from the film itself
Cross promotion - lego movie lego sets, jurassic park lego sets etc...
Voice overs of actors in film
The physical toys are not the only way people can play with lego anymore
Promoting the film through different methods - synergy (e.g.. video games, merchandise
Extracts in films being in video game

Why do people play video games based on movies?

Gives the audience an idea as to what the video game will be like
Audience want to see characters they identify with
Familiarity
They know the plot, may feel comfortable playing the game and achieving rewards
Interact with characters/ identify with characters eg... be as the character
Parasocial interaction with established characters in the film
Social interaction/ personal relationship (word-wide community)
Escapism into the world of the movie.... forms into entertainment
Get sponsored by film company (if they're an online influencer who makes gaming content)
To earn trophies and gain self-satisfaction (they feel like they're an expert on the film, they've completed the film on different media platforms.)
Good vs evil
To identify with value in the film

Promoting Media