Cross media content


Cross media content

Cross media promotion= 
  • The different forms lego movie content promote each other, resulting in more overall profit
  • The trailer, game and poster promote each other excessively. 
  • Game was produced on a range of different platforms (many different consoles)
  • A disadvantage is that it makes decreases the exclusivuty or speciality, and it reaches a mainstream audience, which doesn't make the gamers playing it feel particularly special. 
  • Another disadvantage of it being on multiple platforms is that it costs lots of money, and if it doesn't work out that money will be lost. 

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