Cross media content

Cross media content

Cross media promotion= 

• The different forms lego movie content promote each other, resulting in more overall profit
• The trailer, game and poster promote each other excessively. 
• Game was produced on a range of different platforms (many different consoles)
• A disadvantage is that it makes decreases the exclusivuty or speciality, and it reaches a mainstream audience, which doesn't make the gamers playing it feel particularly special. 
• Another disadvantage of it being on multiple platforms is that it costs lots of money, and if it doesn't work out that money will be lost.