Audience

Audience 
online, social and participatory news 

• Fake news and how that effects the reader
• Advertising space and the effect that has
• Decrease in print circulation 
• Technological convergence?

Technology has effected print newspapers hugely. Online news is very easily accessible,  meaning people can access the content on many technological devices like smart phones, kindles, laptops and  

Technological convergence has highly effected print newspapers because it means that now, news can be accessible through technology. News can be accessible on many technological devices such as smart phones, laptops, kindles and ipads. These are far more accessible than print news because it is faster to access the content and gives instant gratification to the readers. Therefore, technological convergence effects print newspapers by turning an increasing number of the print news readers onto technology. 

NRS grade guardian observer readers are:

Seek politics, like culture, have money to spend on culture 

higher class

ABC1

Tabloid magazine readers :

C2DE

Have unskilled jobs

Seek gossipy magazines

On the website 

• Dating website ad popup - targets ABC1 (higher class) people
• When you put the mouse over "sport" it is blue. For lifestyle it's "pink", other sections (news, opinion and culture)  
• "Available for everyone, funded by readers" - in the top left corner of website 

[Trying to imply that the newspaper doesn't do fake news, and is more reliable and overall better than others (?)

[The fact that it's "funded by readers" makes it seem personal to the readers, or in a way more reliable because it seems like it's them who are making the changes to the guardian news(?)

• Taken into consideration the readership for news on technology and print
• print newspaper - older readers
• Taken into consideration lifestyle of different specific types of readers, in order to target them 
• Lifestyle, food and sport are sections of the newspaper that are more likely to be consumed by younger readers. They all involve individual interests and things which are enjoyable to specific people. Younger readers most likely have more time, less on their plate, room for passions to grow and develop. Naive to the 'real world', just want fun.... etc...