Promoting Media

Online, social and participatory media convergence = merge different products into one device (eg. phones can replace newspapers, camera's etc...) Ways physical print of the guardian is funded = physical money (£3.20), donates and ..... Online version can make much more through advertisements? Ways physical print of the guardian is funded = physical money (£3.20), donates and ..... Online version can make much more through advertisements? stag party- men sport section- men are predominantly read by men, sport lovers There's an advertisement for a stag du because it's targeted for men Lifestyle section is advertising gummy/ healthy drink The target audience is adults, predominantly female Globe theatre shakespeare play advert In culture section because the advert is tailored for the specific audience that reads the culture section You can have a bigger advertisement in a print copy; because online, the ...

Representation  select, construct, stereotype And why? 1. -"May: I will fine greedy bosses who bet: ray their workers" - positive representation of May: to reflect the scott trust values of the newspapers - being liberal, reporting fairly, not persuading readers  - "trump plays blame game as US government shuts down"  - reports on a different country, the newspaper is celebrating other countries.  - Image of women- me too campaign  (scotts trust wants to inform people about what's happening today, (me too campaign), also represents women as strong - which challenges the stereotype of women being weak.  2. - The issue of feminism is present on the cover (with the me too campaign) (reporting fairly) (to represent gender and sexuality) Who is present/absent 3. There are no older people on the cover (strange since the readers are mainly middle class liberal middle aged people). - Arabs and asians are absent - Lar...

Media Language Observer  Layout (these aspects will apply to most other of these newspapers ) Lots of text, body copy and headlines Images used are quite big (strong, powerful image, emphasised to a reader) (grabs readers attention)  Symmetrical/ equal/ not messy, follows typical conventions of columns, not cluttered, organised (more formal) (appeals to the readers) Headline is to the left of the newspaper (called z technique), people read from up left to right down.   Typography   Masthead is bold, block (serif font) (elegant and bold, appeals to target readers) Typography used in skybox is same font but different colours  Smaller font size of article is conventional of a newspaper Simple font makes it easier to read  Langage Formal (adheres to target audience  mode of address - direct dress (speaking directly to the reader "welcome to your new-look newspaper" (makes it seem like it's speakin...

The uses and gratifications theory Surveillance = information Uses and gratifications for the guardian observer

Industry and audiences Readership =  The  total number of people who read a publicatin  circulation = The number of newspaper copies that are distributed to newsagents  and news stands on an average day.  Which supermarket would give away copies of the observer for free? Waitrose and M&S (because it has mainly middle class audiences.) generally more broadsheet newspapers rather than tabloids.  Tabloids are more likely to be in supermarkets like asda and lidl  Newspaper targets different audiences sports section - predominately targeting men, very masculine (written from male perspective) news review section  culturally driven audience (music, dance, comedic  hard news mixed in with opinion pieces Middle aged Magazine in newspaper 'The observer magazine'  (women target audience) Wellbeing advice  Advice on sex and relationships  Fashion Gardening Cooking  Sports s...

Guardian and observer ownership paywalls= you have to pay to get through the wall (to get to more info) Guardian observer has no paywalls They believe journalism should be accessible to anyone of any background (their ethos is equality, liberalism) They want their content to be accessible to everyone  Open to anyone regardless of how much money they earn  Don't want people to feel like they cam't read the content  funded by contributors (weekly/monthly/annually) also ads in newspaper (People can fund however much they want to contribute Advantage of them not having a paywall? all journalistic stories are accessible Called the guardian, on sunday it's the observer (because traditionally the sunday newspaper used to always be more political.  ABC1 - middle class progressives (cultured people who like change) About £1.60 for subscribers and £3.20 for non subscribers (?) Why do audiences consume newspapers? uses and...

Newspaper Industry Issues .......catch up..... 1) In 1965 which newspaper was the top seller?  daily mirror 2) Which was the lowest selling newspaper in 2015? What was the consequence of this? The independent... the consequence is that the independent won't be in print/  circulation. Rapid decrease in sales rapidly decreases the circulation.  3) Can you predict what might happen in the future, judging by current trends? overall, sales are decreasing and therefore, circulation across all newspapers is drcreasing. 1. Online newspaper paywalls are a method of restricting access to certain contact with a paid subscription being necessary. Pay money to help fund the newspaper.  Efffective to the newspaper. There are many people willing to fund the.   

regulation and politics the observer political contexts influencing newspapers newspapers are influenced depending on who they follow. Some are in favour of certain party's  the guardian - liberal newspaper (does not follow one particular party) thi s can influence an audience. For example a passive audience for the sun may just accept the right wing beliefs shared on that newspaper.  our set work= the guardian  -liberal, unbiased  Newspaper industry regulation Freedom of the press = the right to circulate opinions in print without censorship by the government  1. Leveson I nquiry Famous people such as Jk Rowling and Sienna Miller suffered personal invasion from the press. It included extremely violating acts such as phone hacking and following them in the streets, even stalking Rowling's 6 year old daughter and putting messages in her school bag.  M...

Industry 18 32 29 When was the game released? What is the age rating? Who developed the game? Publishers                                                                                                                                                 a) Who published the game?                                                                                                     ...